I’ve spent my own money learning how quickly a good looking metric can hide a bad decision. Now I build the tools that make the real numbers easier to see.
These are the mistakes I made with my own budget, and the signals I should have read sooner.
FIG. 02 / THE LOOPMonthly orders grew more than 560% in three months. Then orders fell 80% when the promo stopped. Almost a third of the business came through WhatsApp, a channel I had treated as support.
One delivery attempt in four hard-bounced. The list had been partly invented by my own lead generator. The copy was the wrong thing to fix first.
Read the write-upCheck that the message arrives before judging the message.
Arture · A campaign ledger connected Meta clicks to signed contracts. The furniture flight cost about 1.4× the average per chat and closed nothing, so budget moved.
Adhi City Sentul · Landing funnels fed the sales CRM. About 1.2% of CRM leads became closed property sales over the campaign period.
Not another dashboard to admire. A way to catch the wrong assumption while it is still cheap to change.
Small prospect lists built from observed buying signals, with source quotes attached to every claim.
openmud · open-source CLI and MCP serverServer-side events and a ledger from ad spend to signed deal, so the dashboard can be checked against reality.
First-party analytics running on my own sitesPricing and unit-economics calculators a team can actually use before the next campaign goes live.
Five free business calculatorsA GTM plan should never state a claim more strongly than its evidence allows.
flawline · open-source CLIEvery claim on 20 random YC landing pages, checked against what the page itself cites. 76% pointed nowhere.
Write-up · 117 claims, data publicI founded an AC-service marketplace and ran its go-to-market. I’ve also led engineering and technology teams in logistics, property, and investment. That mix changed how I work: start with the decision, trace the data, then write the smallest useful system.
These days I work directly with founders and teams. I still write code. I still ask awkward questions about the spreadsheet.
Full background on LinkedIn ↗Also open to a full-time GTM engineering role. For projects, these are the three ways to begin.
A live 15-minute screen share. We look at the funnel, tracking and pricing; you leave with the three likely leaks in writing.
One scoped system built and shipped as code: conversion tracking, an ad-to-deal ledger, a prospect list, or a pricing tool.
Part-time engineering inside your team: pipelines, tracking, experiments and a weekly read of what the numbers say.
Send me the website and the number you’re unsure about. I’ll tell you what I would check first.
bilhokista@gmail.com
